j&a
bec brown communications builds
profiles & brands through
traditional media, social media
& corporate communications.

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hughsey-kate3
we’re messaging &
story telling experts.

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wiggles
we specialise in entertainment,
media, travel & lifestyle brands.

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do-slide

we specialise in entertainment, media,
travel and lifestyle brands. we’re
located in australia’s media capital
of sydney but work globally.

who-slide

our two most important and valuable
assets are our clients and our media.
we thrive on making them happy
(without them we’re nothing).

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Our clients are brands that make people
feel.They’re some of the most successful
media companies, record labels, musicians,
travel businesses, beautiful destinations
& dining options in the world.

what our friends

say about us

WHO
WE ARE



Bec Brown launched PR, social media and corporate communications agency Bec Brown Communications in 2012, quickly growing an outstanding team of experienced PR professionals and an established client base.

 

This was preceded by half a decade as Senior Publicity and Promotions Manager for the world’s largest record company, Universal Music, and an Account Executive role at a boutique Sydney PR agency, working on major financial clients and beauty and lifestyle brands.

 

And for six years before this, working as a stage performer and session musician in Australia and Europe gave Bec insight and understanding of the entertainment industry and the life of creatives that’s rare to find.

 

Bec’s professional experience is also backed by smarts –a Graduate Diploma in Media and Communications (majoring in Public Relations) and a Bachelor of Music (majoring in Performance).

Sacha McDougal is an experienced media professional who heads up the Bec Brown Communications’ Melbourne office.

 

Before joining BBC, Sacha was with the Seven Network for almost five years, working as Publicist across national shows including Seven News, Sunrise and Sunday Night. She also worked on sports and entertainment programming including The Australian Open, Spring Racing Carnival, My Kitchen Rules, The X Factor and Dancing with the Stars.

 

Prior to moving into PR, Sacha worked as a journalist and Chief of Staff for Fairfax Media.

 

Sacha’s education credits include a Bachelor of Journalism and a Bachelor of Law.

Yanna Moutzouris is a born communicator which has naturally seeped into every facet of her life.

 

With her university degree in Communications – Media Arts and Production, and subsequent marketing roles in specialised interactive marketing agencies in Sydney, Yanna has extensive experience in project management across a wide range of media.

 

Yanna worked at Universal Music for five years and, most recently, she has been managing various Australian artists and lifestyle projects, helping to diversify and grow their revenue and developing their global presence.

Kylee Pryor spent ten years working at several major record companies on all levels of PR, ultimately ending up as National Promotions Director at Universal Music Australia.

 

To broaden her skill set, she then turned her hand to television publicity for hit television shows on Channel Ten. Kylee has also worked as a publicist for a Sydney talent agency where she prided herself on securing high profile media coverage for emerging actors in television and film.

 

Known for her ability to “find an angle in a circle”, Kylee thrives on delivering outstanding results for her clients and media contacts alike.

Armed with a Bachelor Degree in Communications and Graduate Diploma in Journalism, Tina Liptai has worked as a reporter, editor and corporate communicator where her love of media and passion for finding and telling great stories thrived.

 

With a reverence for deadlines and a nose for a great news angle, she has an excellent understanding of how the media industry works and takes great delight in nutting out a solid strategy to help clients achieve their goals.

Jessica Martin is a freelance writer with a keen passion for smooth sentences and understanding what makes people tick.

 

Her love of psychology and her penchant for a written quip or three have served her well as a lifestyle writer over the last five years, and she has contributed to many major national magazines and websites.

 

If Jess isn’t writing or reading, you will probably find her eating cheese. Most likely blue. You can also find out more about Jess’ work here.

The team at Bec Brown Communications also like to bake.

 

In fact, at the annual record company bake-off, Bec’s secret recipe chocolate brownies were awarded second place by judge (and Masterchef winner) Julie Goodwin.

 

True story. Rocknroll huh?

 

So this is how our trademark chocolate treats were born… and now life’s always sweet for Bec Brown(ie) Communications’ clients and media friends.

 

Drool for yourself in the meantime on Instagram – search #becbrownbrownies.

WHAT
WE DO



In short, we get your voice heard.

 

Whether it’s via television, radio, newspapers, magazines, online, or social media, we put your story in front of the right people.

 

Or maybe you already have an audience – your staff, investors, clients, fanbase – and you need help to clearly and effectively communicate your message to them.

 

So first we plan.

 

What’s your ultimate outcome? Will it change perceptions and give you a return on your investment?

 

Then we create the best strategy, custom made for you, in today’s ‘new school’ way.

We execute using sound PR skills, the best writing and imagery, excellent contacts and, most importantly, integrity. Always.

 

We deliver. Voila.

Whether your company is going through times of change, or you’re simply looking to best prepare for or leverage growth, you need a solid communications strategy.

 

This ensures the right message is being told to your investors, partners, staff and externally via media channels.

 

This is what we do, and we do it best.

 

We make sure the correct story is being told, from the mouth of the board or CEO, down.

 

And, yes, some of our best work will always be the stories or rumours that we’d prefer remain untold.

 

We also provide media training. Anyone speaking with the media needs to know what to do.

 

The media need a good story, you want to get your information heard.

It’s a skill, just like riding a bike.

 

But learning to ride a bike can be awkward.

 

So before you’re splashed across the media with your training wheels on (or worse, careening out of control and falling on your face), we make sure that you have the tools to get your message across, no matter how you’re being interviewed.

 

And better than that, we teach how to become such great talent, that you’ll get asked back again and again.

 

We’ve worked with everyone from CEOs, media personalities, financial corporates, small business owners, and artists signed to labels like Universal Music, Ministry of Sound, ABC Music and Decca.

 

We hear you clearly, now let’s make sure everyone else does.

What is communicated during a crisis may determine your company’s future.

Timing is crucial and a solid PR strategy, planned well in advance and executed by experts, will shape what happens to your business and your brand’s reputation.

 

Bec Brown Communications are proven leaders in this area. Plans are created in line with risk and, when a crisis hits, Bec and her team work quickly and calmly with all stakeholders until the issue is resolved, enabling you to get back to business as quickly as possible, with minimal financial and reputational damage.

 

Crisis management with us is one of the best insurance investments you can make.

For a confidential conversation on this, please contact Bec directly at bec@becbrowncommunications.com.au.

CLIENTS

Since 2012, the team at Bec Brown Communications have worked on corporate communications, publicity and social media campaigns and events for:

AUSTRALIAN RADIO NETWORK

 

IHEARTRADIO AUSTRALIA

 

EMOTIVE CONTENT

 

UNIVERSAL MUSIC

 

EMI

 

SONY MUSIC

 

ABC MUSIC

 

THE WIGGLES

 

THE X STUDIO

 

THE VOICE

 

THE X FACTOR

COVER MORE TRAVEL INSURANCE

 

BLISS SANCTUARY FOR WOMEN

 

XTEND BARRE

 

ADAM MACDOUGALL’S THE MAN SHAKE & THE MAN CHALLENGE

 

WILLIE’S CACAO

 

TIM ‘ROSSO’ ROSS’ MAN ABOUT THE HOUSE NATIONAL TOUR

 

FROM BROADWAY TO LA SCALA NATIONAL TOUR

 

JUSTINE CLARKE’S PYJAMA JAM CHILDREN’S NATIONAL TOUR

 

AMITY DRY’S MOTHER, WIFE & THE COMPLICATED LIFE TOUR

 

NOT FOR PROFIT – PINK HOPE

 

NOT FOR PROFIT – CURE THE FUTURE

 

NOT FOR PROFIT – SIDS AND KIDS RED NOSE DAY

CASE
STUDIES

case-arn

 

 

Australian radio network

PR STRATEGY & CORPORATE COMMUNICATIONS

 

A long term client, Bec Brown Communications manages the national PR strategy and corporate communications for ARN and its 10 stations across four brands; the KIIS FM Network, the Pure Gold Network, The Edge 96.ONE and iHeartRadio.

 

In addition, BBC manage all day-to-day media relations and publicity for Sydney’s KIIS 1065 including The Kyle & Jackie O Show and national KIIS FM Drive show with Dave ‘Hughesy’ Hughes and Kate Langbroek, WS FM101.7 and Brendan ‘Jonesy’ Jones and Amanda Keller, The Edge 96.ONE and Mike E & Emma, Brisbane’s 97.3FM and Robin, Terry & Bob and Perth’s 96FM.

 

ARN is an APN News & Media company.

 

 

KIIS FM

REBRAND CAMPAIGN & PR MANAGEMENT

 

Bec Brown Communications managed all PR and messaging surrounding ARN’s appointment of Kyle & Jackie O and rebrand launch of Sydney’s KIIS 1065 in 2014, worked with the ARN marketing team and Melbourne PR consultant on the launch of Melbourne’s KIIS 101.1 in 2015, and with Adelaide’s MIX 102.3 and Brisbane’s 97.3FM as the stations joined the national KIIS FM network.

 

All rebrands were a huge success, with Sydney the highlight. Due to the rebrand, KIIS 1065 (formerly MIX 106.5) rocketed from the seventh FM rating position to number one, all in one short survey period.

 

BBC continue to manage all day-to-day media relations and publicity for Sydney’s KIIS 1065 including The Kyle & Jackie O Show and national KIIS FM Drive show with Dave ‘Hughesy’ Hughes and Kate Langbroek, and the national PR strategy for the KIIS FM network.

case-wsfm

 

 

WSFM PURE GOLD

REBRAND CAMPAIGN & PR MANAGEMENT

 

Following the success of Australian Radio Network’s KIIS 1065 launch, focus turned to the underperforming Classic Hits network. The ‘Pure Gold’ network rebrand campaign focused on WS FM101.7 in Sydney and GOLD 104.3 in Melbourne and aimed to move away from the incorrect perception it’s a ‘golden oldies’ station, increase ratings and bring imagery surrounding the station into line with its core Gen X audience.

 

BBC’s PR campaign was designed to complement ARN’s marketing strategy and both directly contributed to WSFM 101.7’s Jonesy & Amanda being crowned #1FM breakfast show twice and WSFM ending the year as the #1FM station. Jonesy & Amanda also won Best On Air Team at the Australian Commercial Radio Awards in 2014 and their Executive Producer was named EP of the year. This success was, in part, a result of their raised industry profile through the rebrand.

 

BBC continue to manage all day-to-day media relations and publicity for Sydney’s WSFM101.7 and Brendan ‘Jonesy’ Jones and Amanda Keller.

 

 

IHEARTRADIO

PR MANAGEMENT

 

In 2013, Bec Brown Communications managed the PR to launch iHeartRadio, the world’s fastest growing digital service and U.S music and live events phenomenon, into Australia.

 

Since launch, iHeartRadio Australia have grown to over half a million subscribers on app and web, allowing audiences to get more of the music they love as they listen to their favourite live stations across Australia, New Zealand and the USA, create their own commercial-free custom stations from their favourite artists, and find the best audio casts to create personalised daily custom talk stations.

 

iHeartRadio Australia also give Australian audiences exclusive access to the famous U.S. live events including the weekly theater events in Los Angeles and New York and the annual iHeartRadio Music Awards in Los Angeles, iHeartRadio Music Festival in Las Vegas, iHeartRadio Pool Party in Miami and iHeartRadio Jingle Ball in New York.

 

To date, iHeartRadio Australia have host its own live event series with stars like Ed Sheeran, Hozier, Lily Allen, Kylie Minogue, Redfoo and Jessica Mauboy.

 

BBC continue to manage all PR surrounding iHeartRadio’s live events, app and digital platform.

case-wiggles

 

 

THE WIGGLES

PR MANAGEMENT

 

After more than 24 years of performing, with over 350,000 social media followers, 7 million albums, 23 million DVDs, and 8 million books sold, The Wiggles have performed to millions of fans across the globe.

 

A long term client, Bec Brown Communications have worked with The Wiggles since 2012, managing media publicity, targeted influencer promotion and assisting the in-house social media team across five albums and two national arena tours.

 

BBC also work with The Wiggles’ international PR agencies assisting with the tour PR for New Zealand, the U.S. and Canada.

 

In 2015, the BBC team was also honoured to assist Purple Wiggle Lachy and Yellow Wiggle Emma announce their very happy relationship and engagement news.

 

Since releasing their self-titled album in 1991 The Wiggles wiggled their way to worldwide fame. More than 50 CD and DVD releases later, they have earned 17 x gold, 12 x platinum, 3 x double-platinum, 10 x multi-platinum awards for their music and DVD sales and have been awarded 12 x ARIA Awards for Best Children’s Album (making ARIA history as the most awarded ARIA winner in the one category.)

 

In 2012 the original line up stepped aside to introduce three new members and their success has been overwhelming, with an entire new generation embracing the new Wiggles as the only original. A new Wiggles era has certainly begun and Wiggly history is being made daily.

 

 

ABC FOR KIDS

PR MANAGEMENT

 

ABC For Kids is Australia’s premier children’s entertainment specialist, trusted by parents and adored by kids.

 

A long term client, Bec Brown Communications have worked with ABC For Kids since 2012, managing PR for several of their key children’s music releases every month. Tactics have included working with parenting bloggers, dedicated children’s’ radio stations, album reviews, creative media photoshoots, collaborative album launches at children’s function centres, red carpet premiere events and more.

 

Albums to date have included all Sesame Street, Playschool, Bananas in Pyjamas and Giggle & Hoot releases, and music by artists such as The Wiggles, Justine Clarke, Jay Laga’aia, Alex Papps and Rhys Muldoon.

 

 

COVER-MORE TRAVEL INSURANCE

DIGITAL & SOCIAL MEDIA CAMPAIGN AND CONTENT MARKETING

 

Cover-More is Australia’s only true specialist travel insurance and medical assistance provider with greater than 40% share of the Australian travel insurance market. They protect more than 1.8 million Australian travellers every year.

 

Leveraging off Cover-More’s enviable milestone of over 2 million views on their YouTube channel (extraordinary for a corporate insurance company), Bec Brown Communications worked with Cover-More on the 2015 Ultimate Traveller video competition, a digital and social media content marketing campaign.

 

Entries came from across the globe and was further promoted via social media engagement from travel influencers and fans alike who created and shared their travel videos.

 

Following this successful campaign that reached over 6.5 million people and saw Cover-More’s social media grow by 24%, BBC have been appointed as ongoing content curator and editor for Cover-More’s Travel Blog.

case-willie

 

 

WILLIE’S CACAO

PR MANAGEMENT

 

Willie’s Cacao, created by artisan chocolatier Willie Harcourt-Cooze, is the UK’s only ‘bean to bar’ maker of premium chocolate. Willie has devoted much of his life to discovering exceptional cacaos from around the world, all to craft the perfect single-estate chocolate.

 

In 2014, Willie’s Cacao was launched into Coles Supermarkets sitting alongside luxury contemporaries such as Lindt and Green & Blacks.

 

Bec Brown Communications managed all Australian launch PR with a campaign that included a media and blogger gifting and social media activation, an exclusive media and blogger cocktail event with specially created Willie’s Cacao menu, a Coles staff tasting and meet & greet at Coles HQ in Melbourne, multiple Coles in-store tasting appearances for consumers across Sydney and Melbourne, and a national media interview tour with Willie Harcourt-Cooze.

 

After the successful launch, Willie’s Cacao’s chocolate range has been doubled in Coles, with 12 different delicious products now stocked in Coles supermarkets around the country.

case-voice

 

 

THE VOICE / THE X FACTOR

PR & EVENT MANAGEMENT

 

Bec Brown Communications was appointed PR for the winner of Australian hit TV show The Voice across 2012 and 2013 for winners Karise Eden and Harrison Craig.

 

Signed to Universal Music, BBC managed the sponsorship, publicity, event and tour management as the winners performed live across Westfield centres throughout the country, and went on to promote each of their national 10 date concert tours.

 

Bec Brown Communications also worked with Sony Music on the album publicity for the 2013 The X Factor Runners Up, Taylor Henderson and Jai Waetford.

case-rednose

 

 

RED NOSE DAY – SIDS AND KIDS

PR MANAGEMENT

 

SIDS and Kids is a Non For Profit organisation that saves thousands of babies’ lives by providing crucial education and community awareness programs. As well as providing vital safe sleeping education to expectant mothers, their families and healthcare professionals all around Australia, it also provides crucial bereavement support to those affected by the death of a baby or child, and receives more than 10,000 calls for support and education every year.

 

Red Nose Day has been an integral part of the charity’s fundraising calendar since 1988.

 

Since SIDS and Kids’ inception, over $16 million has been devoted into researching stillbirth, neonatal death, Sudden Infant Death Syndrome (SIDS), and other causes that contribute to the 3,500 unexpected infant deaths that devastate Australian families each year.

 

In 2015 Bec Brown Communications was appointed to assist with NSW media publicity and events to promote Red Nose Day in support of SIDS and Kids.

 

BBC have now been appointed as the national PR and social media agency for the June 24, 2016 Red Nose Day campaign.

CONTACT

BEC BROWN
COMMUNICATIONS

Offices in Sydney and Melbourne, Australia

DIRECT

+61 403 052 256

 

EMAIL

bec@becbrowncommunications.com.au

 

POST

PO Box 1144, Randwick

New South Wales

Australia 2031

 

 

 

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